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The Miss America Organization and
DSW Designer Shoe Warehouse
Proudly Announce the Return of the
Beloved Tradition- The Miss America
Parade
Friday, January 14, 2011
Paris Las Vegas
Linwood, NJ - Nov. 17, 2010
–
The Miss America Organization has
announced the highly-anticipated return
of a beloved tradition, the Miss America
Parade, renamed the “DSW Show Us Your
Shoes Parade” presented by DSW Designer
Shoe Warehouse! The parade will be
hosted by the incomparable Robin Leach,
who will serve as Master of Ceremonies.
For the first time since 2005, the 2011
Miss America Pageant festivities will
include this unique tradition in the
host city of Las Vegas, on Friday,
January 14, 2011 at the Arc de Triomphe
at Paris Las Vegas. The event is open to
the public, and the parade starts at 12
p.m. PST.
The Miss America Organization’s Board
Chairman, Sam Haskell III stated, “We
are proud to have partnered with DSW
Designer Shoe Warehouse to be the
presenting sponsor for the 2011 Miss
America Pageant, which will air live on
ABC, January 15, from Planet Hollywood
Resort & Casino in Las Vegas.”
“Through this partnership, we were able
to celebrate a great tradition and
create a new parade for the visitors of
Las Vegas to enjoy. The parade will
feature all 53 of the Miss America
contestants along with Miss Americas
throughout the decades presenting their
DSW shoes,” stated The Miss America
Organization’s President and CEO, Art
McMaster. “This will be another special
event that will help commemorate the
pageant’s 90th anniversary.”
In addition to the
event being hosted by celebrity
extraordinaire, Robin Leach, a musical
performance by Miss America 2010,
Caressa Cameron, as well as appearances
by other special guests and dignitaries,
will add to the festivities and parlay
the excitement of the pageant.
City officials will be on hand to
read a proclamation declaring January
15, 2011 “Miss America Day” in Las
Vegas.
The “Show Us
Your Shoes” tradition of the Miss
America Parade began in the early 1970s
in Atlantic City, N.J, when a group of
parade viewers in bleachers overlooking
the boardwalk wanted to get a better
look at the beautiful shoes the
contestants were wearing while traveling
the parade route in their convertibles.
The contestants happily obliged and “showed
their shoes” to the crowds, as they
will proudly do when they walk the Arc
de Triomphe at Paris Las Vegas on
Friday, January 14, 2011.
“We are so proud to
be contributing to this great tradition
and are extremely pleased that all of
the Miss America contestants will be
wearing and decorating DSW shoes,” said
Mike MacDonald, President and CEO of DSW
Designer Shoe Warehouse.
Paris Las Vegas,
located next to Planet Hollywood Resort
& Casino,
brings the romance and excitement of the
European City of Light to the heart of
the Las Vegas Strip. From its dramatic
50-story replica of the Eiffel Tower to
authentic architectural reproductions,
Paris Las Vegas transports guests to
Europe's most romantic city.
To keep up to date on all the special
events planned for the 90th
anniversary of the Miss America
Organization, visit the Miss America
website at
www.missamerica.org or follow
the Miss America Organization on
Facebook at
www.facebook.com/MissAmericaOrganization
or Twitter at
www.twitter.com/MissAmericaLIVE.
###
Countdown
to the 2011 Pageant presented by DSW on
ABC
January 15, 2011 @ 9 p.m. ET!
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